NEW BALANCE QUIETLY CRAFTED

New Balance prioritizes quality and functionality over hype. The brand doesn't feel the need to boast or brag because the merit of its products speaks for itself. This mindset mirrors that of recreational runners, who often keep their victories to themselves without seeking recognition from others, because just like New Balance, they are quietly crafted.

Copywriter: Kevin McAndrew, Media Planner: Julia Johannesen, Strategist: Masa Kaburagi and Lindsey Smith