NEW BALANCE QUIETLY CRAFTED
This spec campaign for New Balance emphasizes the brand's focus on quality over hype and how that resonates with recreational runners. As the art director and designer, I chose a simple, sleek black and white aesthetic paired with isolated images of runners silently working towards their goals to drive home the message that, just like New Balance, they are quietly crafted.
Copywriter: Kevin McAndrew, Media Planner: Julia Johannesen, Strategist: Masa Kaburagi and Lindsey Smith
Role: Art Director & Designer
OUT-OF-HOME ADS
SOCIAL MEDIA ADS
COMMERCIAL
ANAMORPHIC PERSPECTIVE INSTALLATION
Side View
Birds Eye View
Just as hard work and dedication often go unnoticed until viewed from a different perspective, this installation utilized a technique that makes the subject appear distorted from most angles but snaps into focus when seen from the right vantage point.