OIC SEASON 2

The Oregon Innovation Challenge (OIC) is a program that helps develop and fund student startups at the University of Oregon. As a university program, our team faced the challenge of creating a distinctive visual identity for OIC while adhering to university brand guidelines. In my role as art director and designer, I achieved this by opting for a rough, scrapbook-like design that used minimal colors and fonts, focusing instead on graphics that captured the creative chaos involved in developing an idea.

Account Manager: Kyle Rubin, Project Manager: Will Bostick, Strategist: Jose Paniagua, Media Planner: Jacqueline Jones, Social Strategy: Maddy Hinson, Copywriter: Will Lober, Producer: Eli Bogatin, Designers: Abby Emrich, Savannah Zerbal, and Elias Peterson