UMPQUA DAIRY REBRANDING
This spec project for Umpqua Dairy is a complete redesign of the brands visual identity. From reimagining the (problematic) logo to redesigning packaging and in-store displays, the goal was to modernize the brand while staying true to its roots. The new look aims to be playful, trustworthy, and resonate with younger generations of Oregonians.
Role: Art Director and Designer
NEW LOGO
CURRENT LOGO
NEW PACKAGING
CURRENT PACKAGING
IN-STORE DISPLAYS
BROCHURE
Umpqua's ice cream truck is a summer favorite, but choosing a flavor can be tough. I created a pocket brochure that doubles as a fortune teller to help people choose a flavor while they wait in line.
TRANSIT ADS
