UMPQUA DAIRY REBRANDING
Role: Art Director and Designer
Umpqua Dairy is an Oregon-based company known for its high-quality products and rich history. This proposed re-branding initiative aims to modernize the brand, making it playful, trustworthy, and appealing to younger generations of Oregonians.
NEW LOGO
The new logo discards the previous Native American Chief emblem in favor of a contemporary aesthetic that features a Umpqua river cut out of the letter “A.”
The new packaging emphasizes the locality and freshness of the ice cream by showcasing the ingredients and referencing the Umpqua River in the design.
BROCHURE
Umpqua's ice cream truck is a summer favorite, but choosing a flavor can be tough. I created a pocket brochure that doubles as a fortune teller to help customers choose a flavor while they wait in line.
IN-STORE DISPLAYS
These in-store displays make grocery shopping a little more fun by encouraging people to interact with Umpqua’s products.
TRANSIT ADS
CURRENT LOGO
Don’t get your hopes up that’s just the bus, not an ice cream truck. These transit ads bring nostalgia and humor to people’s daily commute.
NEW PACAKAGING
CURRENT PACKAGING