PEACEHEALTH
RIDES
This campaign demonstrates that PeaceHealth Rides, Eugene’s bike-sharing network, is the easiest and most enjoyable way for students to get around. To highlight this, we partnered with local businesses and encouraged students to visit them by bike, capturing the fun and ease of the experience on social media. As the art director, I chose a vibrant, illustrative style that reflected the brand's playful nature and emphasized the joy of biking.
Account Manager: Mackenzie Knutson, Project Manager: Ally Thomas, Strategist: Melina Stich, Media Planner: Kay Peters, Social Strategy: Tanner Smith, Co-Art Director: Ryin Hink, Copywriter: Will Lober, Producer: Eli Bogatin, Designers: Colby Wissmiller and Madeline Dunlap
Role: Art Director
BIKE-IT LIST
Partnering with local Eugene business we created a bingo style Bike-it list card to encourage students to explore Eugene on PeaceHealth bikes. Those you completed the card earned a chance to win an exclusive prize by DMing the Instagram.
SOCIAL MEDIA PROMOTION
We promoted the Bike-It List on PeaceHealth Rides Instagram. We posted stories and reels highlighted the local businesses on the card and partnered with a local campus celebrity–Quacktavious.
STREET FAIR
We tabled during the University of Oregon’s annual street fair handing out Bike-It lists and stickers. As well as worked with ASUO to upgrade their boring walk your wheels signs to something a little more attention grabbing.
POSTERS
We displayed posters around campus to encourage more students to ride PeaceHealth bikes instead of driving.