PEACEHEALTH
RIDES
PeaceHealth Rides is a bike-sharing network that operates in Eugene with multiple stations located around the University of Oregon campus. Our campaign aims to demonstrate that PeaceHealth Rides is the easiest and most enjoyable way for students to get around.
Designer: Colby Wissmiller, Copywriter: Will Lober, Co-Art Director: Ryin Hink
Role: Art Director
SOCIAL MEDIA PROMOTION
We promoted the Bike-It List on PeaceHealth Rides Instagram. We posted stories and reels highlighted the local businesses on the card and partnered with a local campus celebrity–Quacktavious.
STREET FAIR
We tabled during the University of Oregon’s annual street fair handing out Bike-It lists and stickers. As well as worked with ASUO to upgrade their boring walk your wheels signs to something a little more attention grabbing.
POSTERS
We displayed posters around campus to encourage more students to ride PeaceHealth bikes instead of driving.
BIKE-IT LIST
Partnering with local Eugene business we created a bingo style Bike-it list card to encourage students to explore Eugene on PeaceHealth bikes. Those you completed the card earned a chance to win an exclusive prize by DMing the Instagram.
