B2B DUM-DUMS CAMPAIGN
Role: Strategist, Copywriter, Art Director & Designer
This spec campaign highlights how business owners in the food, hospitality, and retail industries can leverage Dum-Dums' timeless appeal to create memorable experiences for their customers. I reimagined the Dum-Dums as the fruits they’re flavored after, visually emphasizing their deliciousness, and paired the imagery with clever headlines that speak directly to business owners.
